Ontario's police leadership has announced the launch of Answer the Call, a provincewide marketing campaign to recruit the next generation of police officers. In a first-of-its-kind collaboration, the Ontario Association of Chiefs of Police (OACP), Ontario Association of Police Service Boards (OAPSB), Police Association of Ontario (PAO), Indigenous Police Chiefs of Ontario (IPCO), Ontario Provincial Police Association (OPPA), and Toronto Police Association (TPA), have come together to build the future of policing in Ontario. The campaign is also supported and backed by the Government of Ontario. The campaign will support over 50 police services and the communities they serve.

"This is a critical time for policing in Ontario. Communities are evolving, expectations are changing, and so are the demands placed on our police officers," said Deputy Chief of Halton Regional Police Service, and Past President of the OACP, Roger Wilkie. "We need to build police services that are trusted, effective, and reflective of the people they serve, and it starts with how we recruit. Answer the Call is about rethinking that process, not just to fill open positions but to shape the future of the profession."

Police organizations across the province are facing staffing shortages, which are impacting public safety, response times, and officer well-being. While addressing these shortages is critical, this initiative is equally focused on modernizing recruitment and opening the door to a more diverse pool of candidates, offering:

• Honest insights into the daily realities of a career in policing.
• Transparency about training, expectations and the application process.
• Tools to help candidates find their fit with the right police service.

Police services across Ontario are actively hiring. Learn more about a career in policing by visiting itsacalling.ca.

Quick Facts

• Answer the Call is a joint initiative led by the Ontario Association of Chiefs of Police (OACP), Ontario Association of Police Service Boards (OAPSB), Police Association of Ontario (PAO), Indigenous Police Chiefs of Ontario (IPCO), Ontario Provincial Police Association (OPPA), and Toronto Police Association (TPA).
• The campaign addresses growing staffing shortages and aims to modernize how police services attract and engage new recruits.
• The campaign includes a new digital platform featuring resources and tools to help candidates explore a career in policing.