LIMITED SEATS AVAILABLE
Important messages get printed, streamed, e-mailed and tweeted. Whether internal or external, your audiences are reading, watching, listening and talking back! Even the bosses have discovered the power of storytelling. Your words, and how you present them, are more important than ever.
In this new, one-day workshop you'll learn how to:
• Follow the Rules of the Road. Embrace these writing principles and spread them throughout your organization.
• Find good stories. Where are they? Hint: They're not sitting on your desk or in your e-mail. We'll show you how to be the best reporter in your organization.
• Get your readers' attention. Take your best shot through headlines that grab, leads that pull us in and quotes that convey an engaging human presence.
• Layer your online content. Summarize your story for the skimmers and scanners, then let readers choose how deep they want to go.
• Package your print. Use all the tricks to craft a compelling story and keep readers on the page, in publications, brochures and marketing materials.
• Match words with sound and pictures. Enhance your audio, video, images and infographics with tight and engaging narrative.
Who should attend? AND IF YOU WORK WITH WORDS YOU SHOULD BE HERE!
• Internal/External Communications
• Economic Development Officers
• Print or online writers and editorsPR & Media Relations Writers
• Website Content Producers
• ANY AND ALL Communicators
What skill level do you need for AWE?
• If you're new to corporate communications, this seminar will boost your skills and give you new ideas
• If you're a veteran communicator, we'll recharge your batteries and correct a few bad habits
• If you're struggling with communications of any kind, AWE is the place to meet communicators dealing with the same issues!
LIMITED SEATS AVAILABLE
LOCATION:
Global Business Centre - Terrace View Room, 5th floor
136 8th Ave SE
Calgary, AB
(Access through Calgary TELUS Convention Centre, North Building)
