Description
Reporting to the Manager, Marketing & Communications, this position is responsble for working as part of the marketing and communications team to help drive our field and inside sales team's success. Repsonsibilities include, but are not limited to:
- Play a vital role in verifying, improving, and increasing our lead data and enhancing the quality of our databases
- Create an overall digital marketing strategy collaboratively with all functional departments and stakeholders
- Develop, execute, and support effective online marketing strategies for different type of clients and personas
- Act as a trusted advisor and subject matter expert for SEO (on and off the page), digital marketing, and traffic managing
- Develop and improve customer insights, MARCOM Dashboard, and analysis
Requirements
Typically requires a degree in marketing or related field and 6 or more years of proven SEO, Digital Marketing, and project management experience. Additional qualifications include:
- Advanced Analytics, Webmaster Tools, and AdWords experience required
- Unyielding analytics and ROI mindset and problem-solving ability
- Demonstrated ability with digital analytics and/or visualization platforms, SQL an asset
- Possess a strong ability to do campaign planning, forecasting and construct digital marketing campaigns
- Experience with analytics integrations, creation and maintenance of URL tracking codes, and proven ability to understand, manipulate and report on metrics is highly desired
- Good experience with graphic applications & design is required - Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
- Bilingual in English & French is an asset
Salary & Benefits
SMS Equipment offers a comprehensive compensation and benefits package which is competitive in the market and encourages and appreciates commitment and performance. Details about the specific compensation and benefits connected to the position you are applying for will be provided by the hiring panel further along in the recruitment process.
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From the same category : communications
